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Shin-Okubo Travel Guide! One of the Largest Korean Towns in Japan

Shin-Okubo Travel Guide! One of the Largest Korean Towns in Japan

Shin-Okubo Overview

Shin-Okubo is located in Shinjuku-ku, Tokyo, and is known as an area that reflects a robust Korean culture. The area is known as "Korean Town" for its cosmopolitan atmosphere and many Korean food and cosmetic stores. In recent years, the number of places where visitors can experience the latest Korean trends has increased, and the area has become especially popular among the younger generation and women. Shin-Okubo has become an attractive option for tourists as a place where they can feel Korean culture close at hand.


Shin-Okubo is close to Shinjuku and within walking distance of Shin-Okubo Station on the JR Yamanote Line and Okubo Station on the Sobu Line. This convenient location is a major attraction for tourists and locals and attracts many visitors on weekends and holidays. The popularity of Shin-Okubo as a tourist spot is only increasing, as visitors can enjoy Korean food and cosmetics while strolling through the streets of Shin-Okubo.


Shin-Okubo is a treasure trove of Korean cuisine, where visitors can enjoy a variety of Korean dishes such as yakiniku, tteokbokki, and sundubu. Shin-Okubo Korea Yokocho, in particular, is home to more than 10 Korean restaurants, offering a casual atmosphere where you can enjoy the authentic taste of Korea. Many stores also offer the latest Korean sweets, making it an ideal spot for a foodie stroll. This allows visitors to enjoy various trendy Korean gourmet foods among the younger generation.


Shin-Okubo is also known as a shopping spot for Korean cosmetics. In particular, "Skin Garden" is one of the largest cosmetic stores in Shin-Okubo and offers the latest Korean cosmetics. Here, you will find a wide range of products, from skincare to makeup, allowing you to experience the latest Korean beauty trends. Many other cosmetic stores also line the street, and visitors can enjoy finding their favorite items.


Shin-Okubo is especially popular among young people and women as a place to experience the latest trends in Korea. Many fashionable cafes featuring K-POP idols and restaurants offering traditional Korean cuisine attract visitors in search of new experiences. There are also many aesthetic and cosmetic stores, making it an attractive spot for tourists to experience Korea's beauty culture.

 

About Korean Cuisine in Shin-Okubo

Shin-Okubo is an area of Tokyo that reflects a robust Korean culture, and visitors can enjoy various Korean cuisine. Popular menu items include juicy samgyeopsal and cheese takkarbi, characterized by its melty cheese. These dishes are perfect for sharing with friends and family, allowing visitors to experience Korean food culture through dining. The charm of Shin-Okubo lies in the fact that you can enjoy a meal and experience the Korean atmosphere.


Korea Yokocho is located in the center of Shin-Okubo and is home to numerous Korean restaurants. Here, you can enjoy a variety of dishes in a lively atmosphere similar to that of a food stall village. Trendy are the easy-to-eat street foods, such as freshly baked hot dishes and spicy tteokbokki. This is a favorite among tourists and locals alike, as it is a great place to enjoy the flavors of Korea while eating your way through the city with friends.


Retro Pocha recreates the atmosphere of a traditional Korean food stall, especially for Korean oden and soju. Here, you can relax and enjoy a meal with friends in a casual atmosphere. Oden is a soup with a variety of ingredients that is especially popular during the cold season. Enjoying it with soju is also a great way to experience a more authentic Korean food and beverage culture.


Snowy Village is a trendy sweet spot in Shin-Okubo. It offers a wide variety of desserts, including chocolate churros. The chocolate churros are crispy on the outside, fluffy on the inside, and covered with a generous amount of sweet chocolate sauce. The sweets here are gorgeous to look at and are sure to be a hit on social media. This is a great spot for those with a sweet tooth and a perfect after-dinner dessert or snack.


One of the attractions of Shin-Okubo is that you can enjoy authentic Korean cuisine at reasonable prices. Many restaurants offer delicious food at affordable prices, making it a great place to eat and drink. The area is bustling with tourists and locals alike, as it is easy to visit. In particular, popular menu items such as samgyeopsal and cheese takkarbi are easy to share and perfect for enjoying with friends and family. Eating around Shin-Okubo is an excellent opportunity to experience Korean food culture.

 

Shopping Spots in Shin-Okubo

Shin-Okubo strongly reflects Korean culture, with many stores selling Korean cosmetics and idol goods. These stores offer the latest trends and products, providing an attractive shopping experience for visitors. For K-pop fans and Korean drama enthusiasts, this is a valuable place to find goods from their idols of choice. Stores in Shin-Okubo do more than just sell merchandise; they provide a space where visitors can experience the latest trends in Korea.


Seoul Market is one of the most popular spots in Shin-Okubo, offering a wide selection of Korean food and prepared foods. Here, visitors can purchase various foodstuffs while enjoying the atmosphere as if they were in a local Korean supermarket. In particular, many of the products, such as Korean ramen noodles, alcoholic beverages, and prepared foods, are replicas of local flavors, providing visitors with the perfect opportunity to enjoy the authentic taste of Korea. Product information written in Hangul script is another element that adds to the exotic atmosphere.

 


Chonggarne is a must-visit spot for tourists, offering a wide selection of Korean snacks and cosmetics. Here, visitors can get their hands on popular Korean snacks and the latest cosmetics, making it a dream come true, especially for young women. The store is colorful and lively and makes you happy just by visiting. In addition, many of the products are so attractive on social networking sites that you will want to take pictures when you visit.


Shin-Okubo has many stores where you can follow the latest Korean trends, which are especially popular among young women. These stores offer a wide range of Korean fashion and beauty items, making them a must-visit destination for the fashion-conscious. Stores in Shin-Okubo constantly introduce new products, making each visit a new discovery. This is the place to visit if you want to stay ahead of the trends.
The area around Shin-Okubo Station is home to many shopping spots that can be enjoyed throughout the day. Korean restaurants, cafes, and cosmetic stores line the streets within walking distance of the station, making it a great place to enjoy shopping and dining simultaneously. In particular, visiting with friends and family will make your visit even more enjoyable. Shin-Okubo is a vibrant area that is well worth visiting for tourists and locals alike.

 

Shin-Okubo Sightseeing Model Course

Shin-Okubo is a cosmopolitan area in Tokyo's Shinjuku Ward that reflects a robust Korean culture. Here, Korean restaurants and cosmetic stores line the streets, and visitors can enjoy the authentic atmosphere. When planning a model sightseeing course, it is essential first to understand the characteristics of this area and consider how to enjoy it most efficiently.

 

As a starting point for your sightseeing tour, we recommend that you first enjoy the Korean cuisine of Shin-Okubo. A wide variety of classic Korean dishes such as yakiniku, bibimbap, and cheese takkarbi are available, and especially at Shin-Okubo Korea Yokocho, you can enjoy a diverse range of cuisines all at once.

Dining here is an excellent opportunity to experience Korean street food culture.
After dinner, it is time to enjoy shopping. Shin-Okubo is home to Korean supermarkets such as Hallyukan Seoul Market, where you can get Korean foodstuffs and cosmetics. Here, you will find products that reflect the latest Korean trends and are especially popular among the younger generation.

Through shopping, visitors will be able to experience Korean culture more deeply.
After shopping, you can enrich your day by combining it with an experience at an entertainment venue. In Shin-Okubo, there are entertainment cafes where K-pop fans can enjoy themselves with friends. At these facilities, you will relax while experiencing Korean music and culture.


The sightseeing model course includes routes to popular spots and is ideal for first-time visitors. To enjoy Shin-Okubo's attractions to the fullest, it is essential to make a list of places to visit in advance and tour them efficiently. In particular, combining Korean restaurants, shopping spots, and entertainment facilities will make for a fulfilling day out.


When planning to enjoy Shin-Okubo's attractions to the fullest, it is essential to consider the balance of sights, dining, and shopping. In particular, visitors can experience the diversity of Shin-Okubo's attractions by combining a Korean culinary experience with shopping and, finally, an experience at an entertainment facility. This will help create fulfilling memories.

 

Access to Shin-Okubo'sShin-Okubo's Korean Town

  • Shin-Okubo Station: Accessible within walking distance from Shin-Okubo Station on the JR Yamanote Line.
  • Okubo Station: Also accessible on foot from Okubo Station on the JR Sobu Line.
  • Distance from Shinjuku: Within walking distance from Shinjuku Station.
  • Transportation: conveniently accessible by bus or cab, as well as by train.
  • Surrounding Area: Located in the center of Shinjuku City, with easy access to other tourist attractions.

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