Asakusa Yokocho Overview
Asakusa Yokocho, which opened on July 1, 2022, is on the 4th floor of the Tokyo Rakuten Asakusa Building. This new tourist attraction is designed as an entertainment venue that combines Japan's festivals and food culture and aims to provide visitors with an experience of Japan's "Hare culture." Visitors can enjoy a variety of restaurants in a lively atmosphere.
This facility aims to introduce Japanese food and festival culture to the world. Festivals and cuisines from all over Japan are gathered here, and visitors can enjoy dining at the unique restaurants while feeling the exotic atmosphere. In particular, each of the seven eateries has a unique theme, creative appearance, and menu.
Asakusa Yokomachi is a place where visitors can enjoy a festive atmosphere 365 days a year, giving them an exotic feeling. Every day, performances such as Awa Odori, Eisa, and Bon Odori enhance the lively atmosphere. This allows visitors to feel close to traditional Japanese culture and provides a special experience.
The facility also includes a kimono rental store, where visitors can tour the streets of Asakusa in kimonos. This allows visitors to enjoy a more in-depth cultural experience in traditional Japanese attire. The museum also has a photo spot with hanging wind chimes, which is especially popular among the younger generation, as it allows visitors to take great pictures on social networking sites.
Food Culture and Stores
Asakusa Yokocho is known as a temple of food and festivals, with seven diverse eateries. Here, visitors can enjoy delicious dishes from all over Japan, including sushi, yakitori, Korean cuisine, and more. In particular, each restaurant offers its unique menu, providing visitors with a new taste experience.
Asakusa Sushi offers creative sushi based on Edo-mae sushi. Using the freshest ingredients, each dish is beautiful to the eye and doubles the pleasure of eating, thanks to the chefs' skill. In particular, the seasonal special menu offers something new to discover each time you visit, a factor that attracts repeat customers.
Yurayura offers a variety of skewered dishes, with a focus on Fukuoka's famous grilled chicken skin. The freshly grilled skewers are savory and go great with beer. The chicken skin's crispy texture and juicy flavor make it an unforgettable experience for visitors.
Rocky Canai features hearty meat dishes, most notably the Rocky Chicken Karaage. Crispy on the outside and juicy on the inside, the deep-fried chicken is a captivating experience for those who eat it. It is good to share and enjoy since it is served in large portions.
Festivals and Entertainment
Asakusa Yokomachi regularly hosts events that allow visitors to experience traditional Japanese festivals such as Awaodori and Eisa. These festivals strongly reflect the local culture and are a valuable experience for visitors. Awa Odori, in particular, captivates audiences with its unique rhythms and movements, while Eisa is a performance that evokes the traditions of Okinawa. These events complement the unique charm of Asakusa Yokomachi, which brings together festivals and food culture from all over Japan.
On weekends, visitors are treated to a wide variety of performances. In particular, the entire floor of Asakusa Yokomachi is filled with a lively, festive atmosphere that draws visitors in. With a wide variety of performances, visitors can feel the energy of the place and have a great time.
Asakusa Yokomachi is also highly entertaining, with guitar and magic shows performed by street performers. These performances are unique because they surprise and delight visitors and can be watched while they dine. One of the main attractions of this location is the ability to enjoy a meal while experiencing Japan's "Hare culture."
In addition, the facility has many photo spots, especially the area where wind chimes are hung, which is ideal for taking pictures that will be featured on social networking sites. Visitors can enjoy taking pictures at these spots to preserve their memories, making Asakusa Yokomachi a special place for tourists and locals alike to enjoy the festive atmosphere 365 days a year.
Access and Hours of Operation
Asakusa Yokomachi is only one minute from Asakusa Station on the Tsukuba Express. This convenient access is desirable to tourists and can be reached in 8 minutes on foot from the Tokyo Metro Ginza Line and the Toei Asakusa Line. This makes combining visits with other Asakusa attractions accessible and convenient when planning sightseeing trips.
Restaurants in Asakusa Yokocho are open daily from 12:00 to 23:00, offering visitors a variety of dining experiences. In addition, Kimono Rental Wargo, a kimono rental store, is open from 10:00 am to 5:00 pm, offering visitors a rare opportunity to enjoy traditional Japanese attire. This allows visitors to enjoy not only a meal but also a cultural experience at the same time.
However, since each restaurant's hours of operation and holidays differ, visitors are strongly advised to check the official website and store information before visiting. In particular, popular restaurants are often crowded, and making early reservations will ensure a smooth dining experience. It is also essential to check the latest information during certain events and festivals, as opening hours may change.
Recommended times to visit
Asakusa Yokomachi offers year-round fun for visitors. The lively atmosphere mainly attracts visitors during the summer event season. Here, festivals and food cultures from all over the country converge, creating an exotic atmosphere. With a wide variety of restaurants and kimono rental stores, new experiences await you every time you visit.
In July, in particular, Asakusa Yokocho celebrates its first anniversary with a large crowd. This event offers visitors a special experience and an opportunity to enjoy the food and festivities to the fullest. Last year's three-day event attracted many visitors day and night, creating a lively atmosphere.
Asakusa Yokomachi offers something new to discover each time you visit, with different events planned for each season. We recommend checking the official website before visiting, as the latest event information is constantly updated. This will help you plan your visit so you can experience all the unique experiences.
Depending on the time of year you visit, unique festivals and performances can be enjoyed in Asakusa Yokomachi. For example, local traditional events such as summer festivals or autumn harvest festivals may provide unforgettable memories for visitors. These events are great opportunities to experience local culture.
Nearby Sightseeing Spots
Asakusa Yokomachi is ideally located for visitors to the area, being near such tourist attractions as Sensoji Temple and Nakamise Street. Senso-ji Temple, in particular, is the oldest temple in Tokyo, founded in 628, and attracts many visitors every year. With its historical background, this temple is a must-see for tourists and a starting point for experiencing Asakusa's culture.
On Nakamise Street, tourists can shop for traditional Japanese sweets and souvenirs while experiencing Japanese culture. Furthermore, Asakusa Yokomachi is a collection of restaurants where visitors can experience food culture from all over Japan and enjoy Japanese cuisine, such as sushi and yakitori. This allows tourists to appreciate the charm of Asakusa through food deeply.
Hoppy Street is a bustling area lined with local izakaya (Japanese-style pubs) and is the perfect place to enjoy the flavors of Asakusa. Here, locals and visitors alike can enjoy the at-home atmosphere. By visiting in conjunction with Asakusa Yokocho, you will enjoy the food culture and the interaction with the locals for a more in-depth Asakusa experience.
