Overview of Shibuya PARCO
Shibuya PARCO reopened in November 2019, transforming itself into a next-generation commercial facility that combines fashion, art, and entertainment. This has attracted attention as a place that offers new experiences for visitors.
The facility houses approximately 190 unique stores, offering visitors a diverse range of experiences. Each floor has a different theme, offering something new to discover each time you visit.
Shibuya PARCO is known as a top-rated facility among foreign tourists. The following is a detailed explanation of its appeal, reasons for its popularity, and hot spots.
Shibuya PARCO's Attractive Facility Structure
Shibuya PARCO consists of the following five concepts.
1. Art & culture
2. fashion
3. entertainment
4. food
5. technology
This diverse mix is designed to keep visitors coming back for more.
Reasons why it is popular among foreign tourists
1. the center of Japanese pop culture
The 6th floor is positioned where Japanese manga, anime, and video game culture is disseminated and includes the following popular facilities.
- Nintendo TOKYO (the first official store directly managed by Nintendo in Japan)
- Pokémon Center Shibuya
- JUMP SHOP (selling original goods of Shueisha's manga)
These facilities attract the attention of foreign tourists as places where they can experience Japanese pop culture.
2. unique merchandise development
Shibuya PARCO focuses on offering "something unique to Shibuya PARCO. Many Japanese fashion and designer brand stores are located here, making it an attractive shopping destination for foreign tourists.
3. introduction of the latest technology
During the renovation, various services utilizing virtual fitting and AR/VR were introduced to provide an advanced shopping experience utilizing technology.
4. multilingual support and inbound measures
We focus on strengthening services for foreign tourists, including the following initiatives.
- Multilingual websites and signage
- Enhancement of stores that offer duty-free shopping
- Introduction of digital passes such as "SHIBUYA PASS
Shibuya PARCO's Notable Spots
1. parco museum tokyo (4f)
As an art exhibition space, it regularly holds attractive exhibitions.
2. multistory street
A three-dimensional street has been built from the Spanish Slope to the 10th floor, offering a shopping experience similar to walking through the streets of Shibuya.
3. chaos kitchen (B1F)
A unique floor with a mix of restaurants and record stores, offering a unique dining experience.
4. fashion floor
There are floors where you can experience the latest fashion trends, such as mode brands on the 2nd floor and "FASHION APARTMENT" on the 4th floor.
Shibuya PARCO is highly popular among foreign tourists as an attractive spot where they can simultaneously experience Japanese fashion, culture, and technology. A 2022 survey reported that Shibuya is the most popular destination for foreign visitors to Japan (58.4%), with a high level of satisfaction, and Shibuya PARCO is the center of this trend.
Attraction of Culture and Art
PARCO MUSEUM TOKYO, located on the 4th floor of Shibuya PARCO, attracts many people as a center of art and culture. Here, up-and-coming artists from Japan and abroad exhibit their works, offering new perspectives to visitors.
GALLERY X, located on the basement floor, offers visitors a variety of experiences through a fusion of art and culture. Here, visitors can enjoy a wide variety of content, including an art market and live painting.
The culture store at Shibuya Parco offers the latest trends and unique items to delight visitors. Fashion, sundries, music, and many other cultures intersect here, and new discoveries await.
Shibuya PARCO offers visitors an exciting experience through art and culture. Events are constantly being held here that open up new dimensions and inspire visitors.
Gourmet Experiences
Shibuya PARCO is known for offering visitors a variety of culinary experiences. The building is home to restaurants and cafes of various genres, offering visitors new tastes.
CHAOS KITCHEN, located on the first basement level, is where unique specialty stores and popular eateries gather for a genre-less dining experience. A record store and gallery are also located here, offering a cultural experience and dining.
On the 7th floor, RESTAURANT SEVEN offers a diverse selection of restaurants focusing on Japanese cuisine. Visitors can enjoy regional flavors from Kanazawa, Fukuoka, Hokkaido, and other regions, offering a relaxing dining experience.
Visitors to Shibuya PARCO can rediscover the joy of food through these diverse gourmet experiences. Each floor offers a different culinary culture, and new discoveries await visitors each time they visit.
Entertainment Facilities
The 8th floor of Shibuya PARCO is home to a collection of entertainment facilities that will captivate visitors. PARCO Theatre" and 'White Cine Quinto' are two examples.
The PARCO Theatre offers a sophisticated theatrical experience that captivates audiences. It features the latest stage technology and a wide variety of programs.
WHITE CINE QUINTO" offers a space that satisfies movie fans with films selected from unique perspectives.
Shibuya PARCO offers visitors diverse entertainment experiences and serves as a venue for cultural exchange.
Access Information
Train: 5-minute walk from Shibuya Station on JR lines, Tokyu Toyoko and Denentoshi lines, and Tokyo Metro Fukutoshin, Hanzomon, and Ginza lines.
Bus: 1-minute walk from Jinnan 1-chome Station (Keio Bus).
Parking: 134 mechanical parking spaces, two flat parking spaces, and one electric car charging point.
Hours: Shop 11:00 - 21:00, Restaurant/Cafe 11:00 - 23:30.
Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo.
Official Site (English)→Shibuya PARCO
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